Senior Digital Communication officer (Asset Management)

Senior digital expert for Asset Management industry

Client Details

Pan European Asset Manager

Description

Digital communication has become an essential component of asset managers' global communication strategies allowing to reinforce a brand's identity and visibility.

The digital communications officer, with the Digital Communications team, oversees digital marketing initiatives for the group. He collaborates with the other communications departments and sales teams to develop online strategies that increase company and brand awareness.

He is in charge of promoting products and company to the public, either as part of a specific campaign or on a holistic level. Using the latest digital marketing strategies, he fosters brand awareness and loyalty across a wide-reaching audience.

Other duties include managing the company's web ecosystem, assisting with content creation (e.g., photography, graphic design, charts, polls, scripts), analyzing relevant data and metrics and identifying new technologies and trends.

The responsibilities will be:

• Devising strategies to drive online traffic to the company's website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing Digital Communication campaigns.
• Utilizing a range of techniques including paid search and SEO.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website

Profile

The successfull candidate should demonstrate:

• 7-10 years of experience in a Digital Communication department or similar role in the Asset Management industry
• Strong knowledge of Google Analytics, ability to interpret statistics
• Excellent knowledge of HTML, CSS and working with a CMS, experience with EPIServer is welcome
• Marketing and branding
• Project and process management
• Broad knowledge of communication and creative concept evaluation/judgment
• Experience managing SEO
• Working with agencies and internal IT team
• Fluent in English and French, other languages are a plus
• Excellent multitasking skills
• Great interpersonal, presentation and communication skills
• Highly collaborative with exceptional interpersonal and relationship-building skills (leadership, team spirit, empathy)
• Excellent oral, written, and presentation skills

Job Offer

Our client offer a competitive yearly salary with a wide range of benefits