EY India.

Senior Business Analyst

Recruiter
EY India.
Location
India
Salary
Competitive salary
Posted
17 Sep 2021
Closes
22 Sep 2021
Ref
714595801
Approved employers
Approved employer
Job role
Business analyst, CFO
At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Business Analyst
  • Overall Years of Experience-8+
  • Relevant Years of Experience-6+

Required Qualification
  • Graduation + MBA
  • Graduate - Bachelor's Degree - preferably in marketing/ Engineering

Certification
  • Business Analyst certification

Desirable

Position Summary
  • This is a role in Global Delivery Services (GDS) - Consulting - Business Services Design
  • The role is responsible to be functional expert or Business Analyst with the good understanding of CRM or digital marketing
  • The ideal candidate should be working in the CRM / Digital Marketing domain and should have healthy functional experience in digital transformation programs.
  • The ideal candidate should have good customer facing experience and should have experience of being a product owner/Business Analyst.
  • Strong analytical skills and attention to detail, while staying focused on the big picture
  • Excellent verbal and written communication skills; strong presence in front of senior executives

Roles and Responsibilities

Essential Job Functions
  • Understand the customer business requirements and articulate them in the form of user stories, business requirement documents
  • Act as a liaison between the business client and technical team by planning, conducting, and directing the analysis of complex business problems
  • Support client's organizational transformation goals by understanding the operational current state, future state and business values; helping to define and drive business solutions to meet the transformation goals
  • Analyze and provide input on the methodologies and frameworks to be used during the requirement and execution of projects
  • Lead requirements elicitation sessions to understand business problems
  • Determine the gaps between requirements and product functionalities and define workable solutions to bridge the gaps
  • Be part of a scrum team and help Product Owner in Sprint Prioritization
  • Work directly with all levels through to senior management across the organization and be considered as a high-level expert
  • Engage at the pre-sales stage to ensure the business drivers are understood and that the solutions proposed are targeted to help meet the business value / KPI's indicated
  • Experience leading a business requirement process with both technical and business partners
  • Provide consulting relating to digital marketing technologies, CRM and customer services domain
  • Drive and help execute Strategy by understanding the best mix of technologies and platforms
  • Working closely with the Development Team during the Implementation to ensure close monitoring and adherence to the Design
  • Ensuring successful Solution platform adoption by working closely with the Enterprise customers


Responsibilities, Qualifications, Certifications - External

Technical Skills/Tools Requirement (good to have)
  • Digital marketing platforms

Other skills

Essential
  • Clear understanding of Digital marketing business across all channels
  • Clear understanding of CRM and customer service
  • Passionate about data-driven marketing and using data to inform decisions
  • Enthusiastic and self-motivated, with the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Credible and articulate, with excellent communication, presentation and interpersonal skills
  • Ability to interact with stakeholders at all levels of seniority
  • Experience in managing cross border stakeholders
  • Highly enthusiastic in learning new technologies that support the fast changing digital marketing technologies

Desirable
  • Understanding sector challenges and trends
  • Have experience in sectors like Financial Services, Consumer Products, Life Science

Supervision Responsibilities:
  • Must be able to work independently, complete multiple tasks and meet deadlines in a fast-paced changing environment.
  • Act as a resource for colleagues with less experience, including coaching and training

Other Requirements:
  • Flexibility in working hours to accommodate multiple APAC time zones as needed
  • Overtime, as needed to meet deadlines.


EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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