Head of Digital

Frazer John Recruitment
14 Jul 2017
19 Jul 2017
Job role

Frazer John Recruitment, Digital & Marketing practice have been requested by one of their top clients to look for a new Head of Digital based in the Chester area. You will be working closely with UK teams across multiple divisions to manage our key digital assets to ensure to drive overall brand penetration and sales performance.

  • PPC Lead PPC + Inbound Marketing Strategies to acquire new businesses
  • Management of PPC budget/ agency
  • Continual improvement of ROI
  • Up to date PPC knowledge/trend
  • Lead/Manage overall SEO strategy + leading executive and a developer
  • Continual improvement of google search rankings
  • Work with agencies/ external publishers to produce high quality conten
  • Proven ability to analyse campaigns + site performance
  • Working with KPI’s + regular stakeholder reporting
  • Develop AB/MVT testing strategies for continual improvement of conversion rate
  • Manage in house social media expert
  • Produce strategy etc

You will also be:
  • Responsible for digital marketing/ P+L
  • Involved in Automation – so have working knowledge of Marketo/ Pardot + Salesforce (ideally)
  • Working closely with the CRM team
  • Working with WordPress – exposure to WordPress + CMS is crucial
  • Bright, articulate, dynamic
  • Able to demonstrable experience of working with Google Analytics
  • Knowledgeable when it comes to developing + building in WordPress
  • Analytically/ numerically minded

  • Min 2 years’ experience in B2B Tech Sector
  • Google Adwords professional qualification
  • Previous experience in SEO
  • 2 years WordPress experience

The company are the No.1 in their field in the UK – after a recent partnership deal they a have expanded their offering and have an office down in London. They operate a mass marketing software platform that is unique in the market and gives them a distinct advantage. This multi, multi million Pound Company continue to go from strength to strength.

This is your chance to head up their digital offering across the UK. If you are keen on this role then please apply with your latest CV today or for more information contact Rob Moore at Frazer John Recruitment. We look forward to receiving your application.
This job was originally posted as www.totaljobs.com/job/75051779

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