Brand Manager

Recruiter
Jobberman
Location
Accra
Salary
Competitive
Posted
17 Jul 2017
Closes
21 Jul 2017
Experience level
Manager
Location: Greater Accra Region
Description:

A Reputable Creative / Art / Design Firm seeks the services of a Brand Manager

 

Job Title: Brand Manager

 

Job Location: Accra, Greater Accra

 

Job Summary

  • We are looking for an innovative Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth

 

Job Description

  • Take brand ownership and provide the vision, mission, goals and strategies to match up
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Sourcing suppliers and products that fit with the context of the brand
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
  • Championing the brand internally making sure all elements of the company understand the brand and its goals
  • Working closely with all parts of the company to ensure commercial goals of the brand are met
  • Developing and sustaining strong working relationships with all stakeholders
  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy
  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly
  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences
  • Managing external agencies and ensuring marketing budgets are met
  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth

 

Qualification and Requirements

  • A minimum of a BS/MS degree in marketing or a related field 
  • At least 1-3 years work experience
  • Proven working experience as brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets


If you are qualified for this position, Click http://jbgh.me/ to apply