Brand Manager
Location: Greater Accra Region
Description:
If you are qualified for this position, Click http://jbgh.me/ to apply
Description:
A Reputable Creative / Art / Design Firm seeks the services of a Brand Manager
Job Title: Brand Manager
Job Location: Accra, Greater Accra
Job Summary
- We are looking for an innovative Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth
Job Description
- Take brand ownership and provide the vision, mission, goals and strategies to match up
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Sourcing suppliers and products that fit with the context of the brand
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
- Championing the brand internally making sure all elements of the company understand the brand and its goals
- Working closely with all parts of the company to ensure commercial goals of the brand are met
- Developing and sustaining strong working relationships with all stakeholders
- Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy
- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly
- Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences
- Managing external agencies and ensuring marketing budgets are met
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth
Qualification and Requirements
- A minimum of a BS/MS degree in marketing or a related field
- At least 1-3 years work experience
- Proven working experience as brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
If you are qualified for this position, Click http://jbgh.me/ to apply