Trade Marketing Executive

KEY RESPONSIBILITIES:

The responsibilities of the Trade Marketing Executive (TME) include the following:

• The TME shall be ultimately responsible for trade marketing execution in the territory in Traditional Trade and Retail Trade.
• The TME will be responsible to align all national and regional strategies with the Regional Brand Managers into the assigned territory and propose, negotiate, and implement local /regional strategies.
• Manage the merchandiser team. Provide information, educational opportunities, and experiential growth opportunities in order to develop the team.
• Lead the Colour Shop – store in store concept - Identify key customers for this channel and lead negotiations for implementation.
• Monitor market/retail activity to develop the most cost-effective strategies in order to assist in driving sales through increased penetration, visibility and promotion.
• Develop, manage and/or maximize partnerships to drive improved performance.
• Develop and use objective tools, information and feedback in order to attain KPIs.
• Manage all OOH signage (maintenance, renewal, identification, audit).
• Use targeted sales tools and programs to execute designed activities.
• Work closely with Sales Channel Managers to communicate customer programs (Joint Business Plans) and activities that impact their channels.
• Ensure the Sales Team and promoters understands and adheres to brand guidelines