Business Analyst - Digital Analytics

Recruiter
Genpact
Location
Bangalore, Karnataka, India
Salary
Competitive salary
Posted
04 Mar 2021
Closes
09 Mar 2021
Ref
BFS012805
Job role
Business analyst, CFO
Sector
Digital, Global business services and outsourcing
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world's biggest brands-and we have fun doing it. Now, we're calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Inviting applications for the role of Business Analyst - Digital Analytics
The selected candidate for Digital Analytics implementor role is part of Digital analytics team that partners with agile, technology, measurement and marketing teams to craft and develop analytical solutions and support teams with analysis and reports that showcase values of key digital strategies. These solutions are developed in-house and built based on Ensighten, Adobe Marketing Cloud and Google Analytics 360 principles.
Responsibilities
  • Support agile teams working on digital platforms & collaborate with Technology and UX teams to understand feature/platform & implement Adobe/GA 360 solutions via Tag Management System
  • Responsible for successful initiation, planning, design, execution, monitoring, controlling and closure of a project, also perform quality checks and provide required sign off and take ownership for data accuracy and integrity, for developed functions
  • Partner with Digital analytics product owner, business and platform teams, build Analytical requirements or stories, partner with agile and DMA teams to implement analytics data solution.
  • Build partner relationship and will be responsible for all affective communications of the projects assigned
  • Should be a confirmed storyteller and have in-depth technical knowledge of each project
  • Document and upload technical solutions onto common drive and confluence
  • Will be responsible for project management by providing priorities, direction, business alignment, task execution, technical solutioning and career mentorship (to CG resource)
  • Should be able to efficiently assess the project execution and communicate it to partners constructively. Be responsible, committed to the last mile execution of projects and code reviews
Qualifications we seek in you!
Minimum qualifications
  • Graduate/ Post Graduate
Preferred qualifications
  • Bachelor's degree in Statistics, Mathematics, Economics or related quantitative field
  • Hands on experience on implementing Adobe Analytics, GA 360 and any tag manager; Adobe Launch/DTM, GTM, Ensighten, Tealium
  • Should have knowledge on writing technical requirements
  • Experienced on leading a digital analytics implementation team
  • Experienced working with JavaScript/jQuery, HTML and AJAX
  • Skills Proficiency in MS OFFICE
  • Effective interpersonal skills
  • Proven track record in project management, delivering and reviewing business results with clients and peers
  • Exposure to marketing and retail concepts
  • Validated analytical thinking, problem solving and aptitude
  • Ability to lead multiple projects and teams
  • Basics of Tableau or other data visualization tool preferred

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