Senior Business Analyst (Digital Marketing & SEO)

Depop is the fashion marketplace where the next generation buy, sell and get inspired. We are headquartered in London, UK with locations in Manchester, New York, Los Angeles and Australia. We have more than 25 million registered users in 180+ countries. In the UK, 1 in 3 Gen Z/Millennials are registered and in the US we have grown 300% over two years. We are also the only European player to have recently entered the top 25 shopping apps by daily active users.

Depop exists to build the world's most diverse progressive home of fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.

We operate on three pillars:

Community: Our buyers, sellers and employees are inclusive, diverse and accessible. We are committed to empowering diversity within the fashion community.

Entrepreneurship: We support our community and help them build their business with Depop. We thrive on supporting innovation by shaping an environment where creators, makers or hustlers can thrive.

Sustainability: Depop helps extend the life of garments and reduce waste, we care about the world and want to make a positive change within the fashion industry.

THE ROLE:

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Commercial teams and are an integral part of making sure our business is as data-driven as possible. Insights is comprised of four key groups whose structure mirrors the structure of the teams we support and the company's priorities as closely as possible:

• The Buyers Group and Sellers Group: these two groups are the focal points within the business for analysis and insights into their respective users. They are responsible for building a deep and nuanced understanding of the full user lifecycle.
• The Core Marketplace Group: this team is focused on understanding and supporting core capabilities that improve the overall quality of the user experience in our marketplace, including payments, shipping, and making the user experience safer and smoother for all of our users.
• Strategy & Marketing Group: this team brings together analysts who look after overarching strategy topics, market research, as well as supporting our global marketing teams and localised efforts in our key markets (UK, US).

We are currently looking for a number of Business Analysts to join our Strategy & Marketing group, including a Senior Analyst to support our digital marketing efforts (paid and SEO). Senior Analysts at Depop are expected to work fairly autonomously, and produce polished outputs with limited supervision. You may also be expected to take on support and mentorship of more junior analysts in the team.

RESPONSIBILITIES:

• Strategic thinking and direction-setting: you will be expected to become a thought partner for the Digital Marketing team, helping to identify growth and optimisation opportunities using a variety of data sources and analytical techniques. This includes working with other analysts in the team to develop and implement holistic and consistent ROI measurement techniques around complex topics like ROI, attribution, LTV, incrementality, audience targeting & saturation, etc.
• Getting things set up and BAU support: You will work closely with our MarTech team to implement new tools and tracking across our digital ecosystem. You will help surface this data in our self-service BI tool Looker, train the team in new team-specific Looker functionality, support the team in tracking and analysing key trading and performance indicators around our digital marketing channels.
• Campaign support: you will help our Paid and SEO teams design and test campaigns, and conduct post-campaign analysis to identify opportunities to optimise performance. The nature of post-campaign analysis will vary depending on the campaign, but may include setting up dashboards, user behaviour deep dives, and comparison of test and control groups (including possible multivariate analysis).
• Making sure the business knows the numbers: you will become a key point of contact for our Digital Marketing team and wider business for all things data, and you will engage with various stakeholders across the business to ensure decisions are as data-driven as possible.

REQUIREMENTS

Must haves:

• Proven track record as an analyst with a wide range of experience under your belt with previous experience in a digital marketplace and/or mobile first environment
• An analytical mind with great problem solving skills and a love of numbers
• Strong commercial awareness and a proactive attitude to make a difference and drive impact
• Strong proficiency in SQL and the ability to work with large, complex and sometimes fragmented datasets
• Strong understanding of at least one digital channel: search engine optimization (SEO), search engine marketing (SEM), or paid social and familiarity with associated tools such as Google Analytics, Mobile Measurement Partners, etc.
• Experience building and using complex user attribution and marketing mix models to understanding marketing ROI
• The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
• Experience delivering in a high performing, data-driven product team
• A hunger to learn, natural curiosity and a keen eye for detail
• A strong sense of ownership and highly organised nature

Bonus points for:

• Familiarity with tools like Looker, Google Analytics and Branch
• Proficiency in Python

Benefits

• Learn and Grow: We want to give our people the opportunity to learn. We sponsor and run a myriad of programs, conferences and meet-ups to upskill our employees and enhance their journey with us, just ask!
• Wellbeing: We care about our employees wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eyecare vouchers and a discounted gym membership at Nuffield Health.
• Mental Health: Our employees mental health is a top priority. We offer subsidised counseling appointments with a qualified therapist through SelfSpace, we have trained mental health first aiders and we also run yoga, meditation and more.
• Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees
• Family life: We offer flexible working (based on the team you will be joining), generous maternity/paternity and parental leave policies which includes adoption and paid time off for fertility treatments. Also, all of our offices are dog-friendly! Do your best work with your best friend.
• Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials such as quiz night, games night, movie night and more...we've taken this virtual for now!

Equality and Diversity Monitoring

Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.

We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).

Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities. Further information regarding the definition of disability can be found at: www.gov.uk/definition-of-disability-under-equality-act-2010

Reasonable adjustments will be made available should you be invited to interview.

GDPR Statement

When you apply to a job on this site, the personal data contained in your application will be collected by Depop Ltd, 08316342 ("Controller"), 9th Floor 107 Cheapside, London, United Kingdom, EC2V 6DN ("We", "Us") and can be contacted by emailing people@depop.com .

Your personal data will be processed for the purposes of managing Controller's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller's behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. You can obtain a copy of the standard contractual clauses by contacting us at people@depop.com .

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.