Senior Manager-Account Management (Consulting)-M&C-IFS

Job Description & Responsibilities

This individual will be an important member of our Marketing team, a client-focused, high-performing unit, passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the firm. He or she will:

• Develop and drive the firmwide marketing strategy for PwC's Consulting business across the priority sectors in China and Hong Kong.
• Work with stakeholders to scope out, plan and implement integrated campaigns to build our Consulting and Strategy& brand and increase market awareness.
• Conduct market analysis and identify opportunities to bring our Consulting service offerings priority accounts and targets.
• Oversee execution of marketing strategy with proper process to track and measure success across China and Hong Kong.
• Work with thought leadership team to develop a local content marketing framework and activation plan for global and local thought leadership.
• Deliver a local digital and social media plan to support brand awareness and recognition.
• Provide support on client proposals

Requirements

EDUCATION AND EXPERIENCE

• A university degree in a related field plus at least 10 years' experience in marketing, including 5+ years in a management position, preferably gained in consulting firms or technology companies.
• Track record of leading, managing and executing on (traditional and digital) programmes with multiple influencers, deadlines and budgets.
• Understanding of the Chinese business environment is critical with experience working overseas an advantage.
• Knowledge in developing strategic business plans and undertaking business needs assessments.
• Experience working in professional services would be advantageous.

SKILLS, KNOWLEDGE AND ABILITIES

• A good understanding of regulated businesses - equity capital markets, alternative investments, banking, insurance and corporate transactions, M&A and private equity.
• Ability to develop, maintain and manage relationships with external and internal clients at senior levels.
• Capable of managing people from diverse cultures as well as multiple stakeholder expectations.
• Ability to work independently and in a team environment to drive marketing and brand campaigns.
• Excellent project management skills and attention to detail.
• Knowledge in project managing a variety of client engagement activities including events and budgets.
• Result-oriented with intellectual curiosity and positive thinking.
• Excellent verbal and written communication skills in English. Putonghua would be an advantage.