Journey Expert – Marketing Campaign Builder
- Recruiter
- ANZ
- Location
- Melbourne, Victoria, Australia
- Salary
- Competitive salary
- Posted
- 02 Nov 2019
- Closes
- 29 Nov 2019
- Ref
- 6747329
- Job role
- Accountant
Are you looking for an opportunity to be part of something really different - working in an agile way to innovate and deliver quality outcomes at pace? We’re looking for people who are passionate about transformational change and doing great things for our customers, to help us redefine banking for the future.
Join us as we reimagine services using the latest platforms and technology, to better support our customers’ financial wellbeing.
What’s your mission?
As a Journey Expert –Marketing Campaign Builder within the Customer Interest and Adoption value stream of our Transformation, your team’s mission is to help people be better off in new ANZ propositions - by attracting and informing people who would benefit from the service, as well as helping current customers transition to the new product offerings.
What will your day look like?
What will be in your toolkit?
At ANZ we aim to create an inclusive environment where employee differences such as gender, age, culture, disability, sexual orientation, family and caring responsibilities and religion are valued and supported.
We work flexibly at ANZ. Talk to us and let us know how this role can be flexible for you.
You can apply for this role by visiting www.anz.com/careers and searching for Taleo Job Code AUS105669 .
#GD4.2
Join us as we reimagine services using the latest platforms and technology, to better support our customers’ financial wellbeing.
What’s your mission?
As a Journey Expert –Marketing Campaign Builder within the Customer Interest and Adoption value stream of our Transformation, your team’s mission is to help people be better off in new ANZ propositions - by attracting and informing people who would benefit from the service, as well as helping current customers transition to the new product offerings.
What will your day look like?
- Design marketing journeys for new-to-bank and existing customers that help them learn about the new value propositions
- Leverage data and insights to lead the development and execution of the design, delivery and optimisation of marketing journeys
- Build out customer journeys in campaign orchestration tools that are personalised to customer needs
- Work with technology and data teams to ensure requirements to build journeys can be delivered
- Measure, test and optimise journeys based on continuous feedback loops
- Engage with customer groups to understand both stated and unstated needs, and ensure they are represented in the design of solutions
- Follow through to ensure customers experience changes made – the work does not stop at implementation
- Make effective decisions, balancing customer satisfaction, brand development, quality and risk
What will be in your toolkit?
- An intense passion and curiosity for customers, their needs and wants, putting them at the centre of everything you do
- Experience building customer journeys with Marketing Automation software such as Adobe Campaign, Salesforce Journey Builder or Marketto.
- Ability to perform experiments, measure, test and learn with marketing campaigns
- Experience with personalisation, including specialist personalisation and targeting software
- Understanding of data structures that signify customer feedback loops to inform journey design
- Experience in campaign innovation, execution methodologies and processes, and development of customer journeys & contact strategies
- Ability to explore customer needs in a data-driven way, develop and implement innovative solutions, test the outcomes, and iterate
At ANZ we aim to create an inclusive environment where employee differences such as gender, age, culture, disability, sexual orientation, family and caring responsibilities and religion are valued and supported.
We work flexibly at ANZ. Talk to us and let us know how this role can be flexible for you.
You can apply for this role by visiting www.anz.com/careers and searching for Taleo Job Code AUS105669 .
#GD4.2