BMC Business Lead - TAS - Associate Director - UK&I BMC - Permanent - London

The BMC Business Leader is responsible for the overall Brand, Marketing & Communications strategy for their respective Service Line (SL), Segment or Sector. They are the primary contact for their SL/Sector/Segment business stakeholders for all BMC related activity, they own the relationship and are an integral part of their respective areas Leadership team. They are accountable for defining the strategy, the delivery of campaigns and initiatives to meet SL/Sector/Segment strategic objectives and for ensuring these are managed on time and within budget.

Essential Functions of the Job:

The BMC Business Leader is accountable for delivering the following:

• The overarching BMC strategy and plan for the sector, segment, SL, RD programme - working collaboratively and proactively with the Lead partner to define this
  
• Identifying synergies with their areas across the GTM (Go-To-Market) function to enhance the client experience, strengthen client relationships and facilitate sales
  
• Bringing relevant insights to improve growth and brand impact - understanding the competition, key client issues and market drivers as well as the political and regulatory landscape in which EY operates
  
• Keeping abreast of new marketing and comms tools and techniques to ensure that we are cutting through the noise and differentiating EY
  
• Creating and driving campaigns and actions derived from the strategy, they are responsible for the campaign brief and working with the Campaign Manager to execute and with the business to implement
  
• Working closely with the comms team to develop and implement integrated communication programmes across external and internal channels
  
• Advising leaders on questions relating to all BMC functions and services, e.g. specific flagship programs
  
• Effective use of project budgets and resources including prioritization
  

Furthermore, the BMC Business Leaders are responsible for:

• Working proactively, collaboratively and effectively, with BD and Global BMC to deliver on EY and BMC strategic priorities
  
• Increasing internal and external awareness of respective programs/initiatives, where that helps to drive the firm's commercial objectives
  
• Owning senior stakeholder relationships in their Sector, Segment or SL
  
• Engaging the SL/sector/segment community in which they operate
  
• Support and encourage innovation and the adoption of best practice
  
• Working together with other BMC Business Leaders in exchanging best practices
  
• Reports monthly on progress against plan and ROI; providing measurement and metrics for specific campaigns
  
• Budgetary and financial management responsibility
  
• As part of Go to Market Leadership team, playing a key role in defining and shaping the growth agenda.
  

Knowledge and Skills Requirements:

• Experienced marketing and comms professional with a proven track record in developing marketing and comms strategies and managing high profile, successful campaigns
  
• Ability to build and maintain strong stakeholder relationships and able to demonstrate that they have operated as a 'trusted advisor' to the business
  
• Confidence to challenge and influence key decision makers to ensure the right outcomes for the business
  
• Able to work within a matrix structure - balancing the needs of the service line against firm wide marketing initiatives and goals and the firm's communications strategy
  
• Inspires trust and confidence in terms of ability to provide advice and guidance, manage expectations and provide sound judgement
  
• Extensive b2b experience in a large, matrix organization (10+ years)
  
• Strong technical marketing and comms knowledge (i.e. good understanding of digital, social media etc) and ability to apply this knowledge in the design and delivery of successful campaigns
  
• Able to demonstrate a commercial approach and knowledge of broader marketing and comms trends and insights
  
• Strong people management skills, able to communicate the strategy and motivate and engage people to deliver to high performance standards
  
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change
  
• Understanding of the professional services environment
  
• L imited direct line management responsibilities but has indirect responsibility on the resources that work on their programmes
  

Job Requirements:

• A degree or equivalent work experience
  
• Significant experience in marketing or communications management in a corporate environment
  
• Experience in professional services industry, preferred (as above)
  

What working at EY offers
We offer a competitive remuneration package where you'll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that's right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY
As a global leader in assurance, tax, transaction and advisory services, we're using the finance products, expertise and systems we've developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we'll make our ambition to be the best employer by 2020 a reality.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.