Digital Marketing & Content Strategist (Singapore)

Job description
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. Some key responsibilities include:

Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits. Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes. We build, deploy, maintain and scale marketing solutions that reduce complexity and cost Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization.

Job Summary

The Digital and Marketing Strategy Manager position is a key role in managing initial client business development interactions and engagements that lead to large-scale platform and managed services solutions. They will work closely with both our clients and our deep solution experts to define the appropriate digital strategy that leverage Accenture Interactive' s digital marketing assets and other leading / bleeding-edge concepts and technologies. Through detailed analyses and a keen understanding of the client situation, the Digital Marketing Strategist will help shape the journey towards agile intelligent marketing.

Basic qualifications
JOB REQUIREMENTS

• Digital Strategists: we hire them across all levels (Analyst, Consultants, Managers and Senior Managers)
• Some key skills needed are:
o Digital Visionary
o C-suite presence
o Up to date on current and emerging digital and marketing trends
o Ability to direct Competitive assessment
o Ability to generate Customer experience insights
o Strategy formulation
o Lead Transformation management
o Roadmap and planning
o Analytics/Insight generation
• Digital Business Architects need the following:
o Digital Operating /governance model
o Organizational design
o Digital Process design
o Capability definition