Product Manager, Electrophysiology, NSW Job

Position Overview:

• Manage the Product Life Cycle for the Electrophysiology product portfolio;
• Provide a high standard of customer service and technical support to our customers;
• Demonstrate and promote Boston Scientific's vision and core values.

Main Accountabilities:

Product / Market Management:

• Develops operational product launch strategies and identifies product roll-out strategy in collaboration with international marketing and sales manager
• Development of sales, educational, and marketing tools to support sales execution
• Responsible for developing, coordinating and executing product training
• Facilitates Physician to Physician training and selling
• Defines and executes professional conference strategies and tactics for franchise/products
• Develops creative approaches to market existing/new products

Market Development:

• Identifies clinical/market trends and suggests new product/marketing opportunities
• Assists in the development and responsible for the execution of post market strategies
• Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals
• Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists
• Assists in creating reimbursement strategies

Building and Maintaining Relationships:

• Identifies and develops relationships with key opinion leaders in the field
• Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues
• Develops and maintains relationships with key functional areas including International marketing, market research, clinical, demand planning and regulatory

Planning and Analysis:

• Franchise/product responsibility for developing competitive strategy and product analysis
• Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning and marketing plans.
• Understands how product profit/loss is impacted by consignment plans, national contracts, etc.
• Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management
• Development and management of the franchise budget (including programs, promotion, advertising, etc.)

Quality:

• Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific
• As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors
• Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Essential Skills / Competencies:

• 3+ years previous experience within product/marketing role in medical device/medical equipment industry; or previous cardiovascular, CRM, EP sales/business development role and looking to make a move into a marketing role
• Degree qualified, preferably in Marketing, Engineering or MBA
• Experience of leading new product launches and the different elements needed for gold standard launches
• Proven resilience with the ability to function efficiently in a fast-paced, demanding environment
• Excellent written & verbal communication skills
• Proven interpersonal skills and ability in managing internal and external stakeholders
• Proven experience as a team player with a winning attitude

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.