Content Writer

We are seeking an experienced Content Writer either who is ACCA or doing ACCA to join our team and create engaging, informative, and SEO-friendly content tailored specifically for accountancy firms. The ideal candidate will have a strong background in writing for the accountancy industry, with a deep understanding of accounting principles, financial regulations, and industry best practices. 

Responsibilities: 

1. Research and write high-quality content for accountancy firms, including blog posts, articles, website copy, case studies, whitepapers, and marketing collateral. 

2. Collaborate with internal teams to develop content strategies that align with business objectives and target audience needs. 

3. Conduct thorough research on accounting and financial topics, staying updated on industry trends, regulations, and developments. 

4. Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines. 

5. Optimize content for search engines (SEO) to improve visibility and drive organic traffic to the company's website. 

6. Create compelling headlines, taglines, and calls-to-action (CTAs) to engage and attract readers. 

7. Work closely with subject matter experts (SMEs) to gather information and insights for content creation. 

8. Collaborate with graphic designers, web developers, and marketing teams to enhance content with visuals and multimedia elements. 

Requirements: 

1. Bachelor's degree in English, Journalism, Communications, ACCA or a related field. 

2. Proven 2 year experience as a content writer in the accountancy industry, with a portfolio of published work demonstrating expertise in this field. 

3. Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy. 

4. Strong understanding of accounting principles, financial regulations, and industry-specific terminology. 

5. Familiarity with SEO principles and best practices for optimizing content for search engines. 

6. Ability to conduct in-depth research and synthesize complex information into clear, compelling content.