Associate Director Global Assurance BMC

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY's ambition tocreate long-term value as the world's most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The Opportunity

The Global Assurance BMC team is seeking a creative, experienced and highly motivated individual with a strong background in professional services marketing and communications to support the EY Private program, which recognizes the enormous opportunity presented by the private market. This program connects our service lines with a unified goal: to unlock the ambitions of private clients and, by supporting them, extend EY's market leadership in the dynamic and fast-growing private market.

In this 12-month assignment, you will temporarily lead the Assurance deployment of cross service line marketing and communications that enable our regional teams, engage key external influencers and decision-makers, inspire our people and drive change internally.

Your key responsibilities

Based in EMEIA, you will work with the business, EY Private leadership and EY Private and Area BMC teams to deliver a multidisciplinary message of support services available to private organizations help them grow, transform and optimize their business. You will also support client conversations and reputation and revenue objectives through audit-focused, insights-led content development and deployment that addresses relevant topics for private companies. You will apply current brand and marketing best practices, as well as a knowledge of the business, to create strategies with focused objectives, budgets, targets and metrics, while developing and maintaining competitive and compelling value propositions.

Success in this role will be demonstrated through the results of leading and owning the delivery of this strategic, multi-channel Assurance BMC program and supporting activities that increase the effectiveness of communications and evolve the external brand perception of EY Private.

Skills and attributes for success

• Lead Assurance BMC engagement within EY Private and develop and execute programs.
• Advise and support senior Assurance leaders on strategic communications, including the EY Private Assurance leader and members of the Assurance leadership team, as required.
• Build senior level stakeholder relationships and provide strategic counsel on brand, marketing and communications best practices.
• Work closely with global brand, go-to-market program, and external and internal communications teams across the organization, to define, develop and deliver integrated marketing and communications programs.
• Successfully collaborate within a highly matrixed operating environment, including leveraging and originating go-to-market content (e.g., positioning documents, thought leadership, digital content and product summaries) within EY's brand guidelines.
• Manage and deliver multi-channel internal communications programs with the input of multiple stakeholders.
• Develop issue-based, buyer journey-led marketing strategies and create and execute plans that have focused objectives, budgets and performance metrics.
• Be an active member of the wider BMC team and build positive and influential networks with brand, marketing and communications professionals.
• Effectively work autonomously within a highly virtual, global BMC team.

To qualify for the role you must have

• Deep understanding of the variety of marketing and communications channels and tactics available to engage stakeholders, with an emphasis on digital.
• Solid project management skills and a track record for delivery within a matrix and virtual team environment.
• Strong writing skills, attention to deadlines and adherence to brand standards.
• Excellent communication skills and networking experience, as well as experience managing a wide range of relationships with people at all levels within an organization, including global leaders.
• Knowledge of and experience with global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities.
• Flexibility to adapt to changes in role demands and responsibilities.
• Proven ability to excel in a Big Four or complex professional services organization.
• Ability to navigate through change and manage ambiguity.
• Experience managing external agencies.

Ideally, you'll also have

• At least 10 years of marketing and communications experience.
• Experience managing complex global programs.
• Experience with or exposure to audit services marketing and communications.
• Ability to interact, influence and communicate effectively with key stakeholders.
• Ability to collaborate with BMC colleagues across Regions and Service Lines
• Strong verbal and written skills.

What we look for

We are looking for someone who is passionate about helping EY Private to become the most trusted, distinctive professional services firm in the private market with clear market leadership in growth, market share, brand and client experience.

What we offer

We offer a competitive remuneration package where you'll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that's right for you

Please apply to this role only through the 'Apply' link (not through the local office). Your application will then be routed to the appropriate recruiting team.

The exceptional EY experience. It's yours to build.

EY | Building a better working world

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