How to write an expressions of interest letter
How to write an expressions of interest letter
Isn’t an expression of interest the same as a cover letter I hear you say? Not exactly. A cover letter is usually sent together with a CV as part of a specific application. An expression of interest can be sent at any time to an employer you would like to make contact with. It might contain some of the same information as a cover letter, but its purpose is different. An expression of interest is about introducing yourself to the company and asking about the possibility of employment.
Do your research first
Before you put pen to paper, research the organisation first. Take a look at their website, social media presence and any other information you can retrieve online. The career pages on their website can be very useful. These may include information on the company values and culture. The kind of qualities they look for in their staff. Look at the language and words they use. Weaving some of this into your letter will help show a cultural affinity to the organisation.
Personalise your letter
Make sure you find the name of the relevant person to send a letter to. You want to make your letter personal so never write to the ‘hiring manager’ or ‘to whom it may concern’. You should be able to find the name of the relevant person either by calling the company reception or using LinkedIn. The names of key personnel may be on the company website.
How to start your letter
Your opening paragraph should introduce yourself and your intentions. The more you can distil your reason for applying into a single statement, the more compelling your letter will be. Why is it exactly that you would like to work for this organisation? This is the answer you are providing. Focus on what working for the organisation would mean to you in terms of fulfilment. An employer will probably not want to hear it is all about money and benefits. They would rather understand how you will add value to their business.
Show how you add value
All employers will want to know how you can contribute to their organisation. This is not the time to list the jobs in your career but to get straight to the point about what you will bring to this new company. Choose two or three of the qualities they are looking for and provide your strong strongest examples of how, where and when you have demonstrated these. Be specific and include facts and figures to demonstrate the positive outcomes and impacts of your work.
How to close your letter
The purpose of your letter is to secure an interview. This would most likely be an informal interview to begin with. Be polite and not too gushing. Thank the person for taking the time taken to read your letter and that you look forward to hearing from them. Keep it simple, concise and friendly. Overall, your letter should be no more than 4 or 5 short paragraphs on a single side of A4.
This article is written by Neville Rose, Director of CV Writers.
CV Writers are the official CV partner to ACCA Careers.
In addition to a CV writing service they can help with LinkedIn profiles, cover letters and interview coaching. You can get things started with a Free CV Review.