10 ways to get noticed

content get noticed

Professional success requires you to stand out, make your mark, get noticed. We asked members in India who hire and train junior finance professionals for their tips on how best to do this, especially if you’re a newly qualified ACCA.

Constant learning

In a firm like EY, it’s all about constant learning, says Jeevan Sasidharan ACCA, associate director at the firm's global delivery services arm in Kochi. ‘We're fascinated by people who've taken the time to upskill. These days, we're always asking the question: “What else did you do during the pandemic?”. Even if it’s a job with a small firm, it adds value; don’t just wait for the Big Four opportunity.’

Digital personality

The trick to getting noticed amid an ever-changing business landscape is a very strong digital personality, says Sagar Ahuja FCCA, head of F&A outsourcing at SandMartin in Uttar Pradesh. ‘You need a LinkedIn profile where you interact with the right audiences, such as clients or future employers, or you promote the services of your current employer, or engage in thought leadership.’

Gen Z strengths

For digital natives Generation Z, making an impression can come through playing to such strengths. ‘You definitely expect them to sync up and make connections with the new employee base you want to create or the client base you want to target,’ says Ahuja.

‘There is an expectation that they'll be much better with new technology than Gen X and earlier cohorts.’

Attitude, aptitude and self-awareness

The transition from studying and doing exams to a professional environment can be distinct. ‘An exam might require only 50% to 70% to pass. A work environment requires 100%, which takes time to adjust to – it certainly did for me,’ says Chris Robinson FCCA, executive chairman of QX Global Group, a top outsourcing company in Gujarat.

‘You can only get better if you're self-aware. Be open-minded and don't have a fixed mindset – otherwise you won't improve.’

Get out of your comfort zone

Being seen to provide additional support and services to the business alongside the accounting job you are assigned to will show you have initiative, says Ahuja. ‘Be prepared to step out of your comfort zone. The struggle to leave the cocoon is what strengthens the butterfly’s wings so it can fly high.'

For example, you could go above and beyond your day to day work by organising a webinar or a training session – such efforts go a long way in proving long-term worth.

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Sell yourself, talk and engage

Likewise, the first thing Sasidharan tells new recruits is to sell themselves. ‘Every time you talk to peers or seniors, take the opportunity to let people know who you are and what you're good at,’ he says. ‘This is something people often fail to do; they take a step back when they should be asking a question.

‘And don't worry about being wrong; have the courage to ask.’ If you don’t, Sasidharan warns, you risk being underestimated and overlooked.


In countries with large populations, you have to compete with many people for opportunities. This attitude might get you through your exams and into a job, but once you’re in work, companies don’t want individuals: they want team players with initiative.

‘That's why collaboration is absolutely critical; you have to work as a team. We don't want one person to succeed: we want the whole team to succeed,’ says Robinson. ‘We still want people to be ambitious, but there's got to be a lot of empathy in how they work.’

Go the extra mile

Help your bosses with their key performance indicators; go beyond simply doing your allotted tasks. ‘Keep asking for responsibility, show you're willing to contribute. People who take on more and try to understand what's happening in their teams are the ones who move up fast,’ says Sasidharan.

Ultimately, to get promoted you need to start acting like you’ve already reached the next level before you start asking for a bump. So associates should be acting like senior associates, managers like senior managers and so on.


Accountancy isn’t just a numbers game; it requires a great deal of communicating. ‘Because our world is all about interacting with internal and external clients, the ability to talk really well and carry a conversation properly is what matters,’ says Sasidharan.

Ahuja agrees that the traditional way of thinking about accountancy has to be broken. 'Accountants need to be more communicative to prove their worth and be successful. Having the hard accounting skillset is a given, so for professionals to make a mark these days the communication side of things is fundamental.’

Strong English

Finally, a cornerstone of good communication in an international business setting is strong English. ‘The one piece of advice I would give to anybody is to work on your English,’ says Robinson. ‘If candidates have ACCA, we already know they're good accountants. But you have to be able to present yourself well in a professional way and it's really difficult to do that if you can't communicate.’

Author: Neil Johnson, journalist

This article was first published in the June 2021 edition of Accounting and Business magazine

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